What Conference Audiences Want One of the best ways to ensure record conference attendance is to have great speakers that will pull a crowd and speakers that do awesome presentations which will ensure repeat attendance at next year’s event. The role of a conference organiser or event planner is to run a profitable and successful
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Each keynote speaker’s content has an area of focus: keynote speakers specialize in everything from sales to global affairs to teambuilding to positive thinking.

Here are some tips on how to do that thing we’re all supposed to be doing, but often forget or just get lazy and sort of skip over: sell, sell, sell. Don’t be a premature price presenter How often do you get a call asking a simple price question? If someone calls up with a
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My mum went on a negotiation training course last year and acquired just one new habit – asking for a discount every time in every place! Since then she has saved thousands of dollars by just asking the simple question “Is that your best price?” and waiting in uncomfortable silence. If SHE can do it
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One of my clients turned red and burst out “They are eating our Lunch!” last year. He was belatedly aware that it wasn’t just the GFC or an industry recession that was causing his sales downturn but that a new competitor was stealing his market share. The recent start-up was using web direct ordering with
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How’s your relationship with numbers? Do you find your business’ financial statements a source of fear or frustration? Some business owners get totally overwhelmed by their financials and choose to monitor just a few numbers – usually bank balance or weekly sales. Other analyse too many numbers and suffer from ‘paralysis by analysis’ – they just
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It takes a lot of money and effort to get the phone to ring with a potential new customer! The marketing cost for each inbound prospect call is around $50 to $100. Whether the prospect buys and how much they spend is totally dependent on the quality of the call and the skill of the
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Behind every successful business is a great leader, leading by example. In this current turbulent market your Mindset really counts – it’s all about who you are being, what you know, what you’re doing and saying.  A small shift in your mindset can give you a massive improvement in results. Here are my twenty top
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In the early 1980’s, my dad ran tearooms in the Dandenong Ranges. He taught me his special technique for hiring staff called the “warm body recruitment strategy” – If you had a pulse you were in. Anyone could turn up at the front door of the business asking for a job and he would hire
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Use short Videos to promote your conference – Get your speakers to make several short promo videos for the conference and send them out to promote the event. If you can do a site inspection make sure you make a few small videos to promote all the features of the venue, location and region – food,
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