AI For Insurance Brokers – ChatGPT Prompts for Insurance Brokers
ChatGPT Prompts for individual brokers in city or regional locations to use to grow their business using AI.
Here is a curated list of ChatGPT prompts that an Insurance Broker can use to get fast, valuable support from ChatGPT — for marketing, lead generation, content creation, client service, and more.
Remember to follow the Do’s and Don’t of using ChatGPT for Insurance Brokers (See Below)
1. Local Market Insights & Lead Generation
“Give me a list of the 10 most common insurance risks for small businesses in [insert town or city] and how to address them as a broker.”
“Create a script I can use to call potential clients in the [farming/trades/hospitality/strata] sector in [region] to offer a free insurance review.”
“Suggest 5 ways I can find new clients in [regional area] using networking, email, and community events.”
“What are some effective referral strategies I can use with real estate agents, accountants, or tradies in [location]?”
“Act as a marketing expert — what type of lead magnet or local guide could I create to attract [industry] clients in my town?”
2. Email & Outreach Templates
“Write a follow-up email I can send to a small business owner after quoting their insurance, encouraging them to proceed.”
“Create a cold email introducing myself as an insurance broker and offering a no-obligation insurance review to businesses in [town or postcode].”
“Write a 3-email sequence for reactivating past clients who haven’t renewed with us in the last 12 months.”
“Create a short, friendly email I can send to my top 10 clients thanking them for their loyalty and asking for referrals.”
3. LinkedIn & Local Marketing Content
“Write a LinkedIn post explaining why small businesses in [industry] need management liability insurance — position me as a local broker who helps.”
“Give me 10 social media post ideas for an insurance broker in [regional location] who wants to attract more tradie clients.”
“Write a LinkedIn ‘story’ about how I helped a local business owner recover from a fire — and the importance of being properly insured.”
“Generate 3 captions I can use on Facebook to promote farm insurance services in rural SA/VIC.”
4. Sales & Objection Handling
“Help me prepare answers to common objections small business clients give when I quote them (e.g. too expensive, already have a broker, not interested).”
“Create a script I can use to position (XXX) Insurance Brokers as a better choice than a direct insurer.”
“What are 5 key points I can use when explaining business interruption insurance to a café or restaurant owner?”
“Write a simple way to explain why splitting policies between multiple insurers can give better protection.”
5. Client Education & Value-Add
“Write a 1-page ‘Risk Checklist’ for new tradies to assess their business insurance needs.”
“Create a short guide I can email to clients on how to prepare for a claim after storm or flood damage.”
“Summarise the key changes in Australian insurance regulations that small businesses should know in 2025.”
“Generate 3 ideas for value-adds I can send to clients at renewal time to make my service feel premium.”
6. Client Review Preparation
“List the 10 key questions I should ask a farming client in a yearly insurance review meeting.”
“Give me a checklist to use in a policy review call with a builder or trades client — to identify gaps or overinsurance.”
“Help me write a summary email after a client review, listing changes made and reasons why.”
7. Reputation & Review Building
“Write a polite email asking a happy client to leave a review on Google, including a sample review they could copy.”
“What are some ways I can build trust and authority in my region if I can’t use testimonials (for compliance reasons)?”
“Create 3 sentences I can use in my email signature that position me as a trusted local broker.”
8. Time-Saving & Automation
“Help me write 5 canned responses I can use in email replies to common client questions.”
“Create a script I can use in a 60-second video for my website or social media explaining who I help and why (WE) are different.”
“Draft a monthly email newsletter I can send to my clients — include a tip, a reminder, and a seasonal risk to watch.”
9. Personal Development & Goal Setting
“What should my weekly focus be as a broker trying to grow in a regional area with mostly farming and tradie clients?”
“Suggest a 30-day plan to grow my insurance client base using online and offline methods.”
“Write a personal development plan to help me become the #1 broker in [my region] in the next 12 months.”
10. Niche Positioning & Expertise Building
“What niches should I target in [location] based on trends in the insurance industry and local economy?”
“Help me craft a personal brand statement as a broker who specialises in [agribusiness/pubs/tradies/professionals].”
“Generate blog topics I can write to position myself as a specialist in insurance for [niche or industry].”
11. Local Event & Community Marketing
“Help me plan a small event (e.g. breakfast, workshop, or info night) to educate local business owners in [town] about insurance risks and (our broker) ’s services.”
12. Seasonal Campaign Planning
“What seasonal risks and insurance topics should I promote in [month/season] for my clients in [region] — especially those in farming or small business?”
13. Client Segmentation Strategy
“Create 3 client personas based on the types of clients I serve — include their goals, risks, and how I can best communicate with them.”
14.Follow-Up Call Script
“Write a friendly, low-pressure follow-up script I can use to check in with a lead who hasn’t responded after receiving a quote.”
15. Claims Support Script or Guide
“Create a simple checklist or talking points I can give a client who needs to make an insurance claim — to guide them and build trust.
16. Broker Performance Review Prompt
“Help me reflect on the past 90 days of broking — what’s worked well, what to improve, and where the best opportunities lie?
17. Welcome Email or Pack for New Clients
“Write a welcome email I can send to new clients that introduces me, explains (Our Broker)’s service promise, and outlines what to expect.”
18. Compliance-Friendly Marketing Ideas
“What are 5 marketing ideas I can use to promote my insurance services without relying on testimonials or review claims (for compliance)?”
19. Partnership Development Prompt
“Help me write a pitch email to a local accountant, bookkeeper, or lawyer to set up a mutual referral partnership for insurance clients.”
20. Personal Confidence Booster
“What are 10 ways I can boost my confidence as a broker when presenting quotes or having tough conversations with clients?”
21. Local Event & Community Marketing
“Help me plan a small event (e.g. breakfast, workshop, or info night) to educate local business owners in [town] about insurance risks and (Our Broker)’s services.”
22. Seasonal Campaign Planning
“What seasonal risks and insurance topics should I promote in [month/season] for my clients in [region] — especially those in farming or small business?”
23. Client Segmentation Strategy
“Create 3 client personas based on the types of clients I serve — include their goals, risks, and how I can best communicate with them.
24. Follow-Up Call Script
“Write a friendly, low-pressure follow-up script I can use to check in with a lead who hasn’t responded after receiving a quote.”
25. Claims Support Script or Guide
“Create a simple checklist or talking points I can give a client who needs to make an insurance claim — to guide them and build trust.”
26. Broker Performance Review Prompt
“Help me reflect on the past 90 days of broking — what’s worked well, what to improve, and where the best opportunities lie?”
27. Welcome Email or Pack for New Clients
“Write a welcome email I can send to new clients that introduces me, explains (Our Broker)’s service promise, and outlines what to expect.”
28. Compliance-Friendly Marketing Ideas
“What are 5 marketing ideas I can use to promote my insurance services without relying on testimonials or review claims (for compliance)?”
29. Partnership Development Prompt
“Help me write a pitch email to a local accountant, bookkeeper, or lawyer to set up a mutual referral partnership for insurance clients.”
30. Personal Confidence Booster
“What are 10 ways I can boost my confidence as a broker when presenting quotes or having tough conversations with clients?”
Advanced Broker Growth Prompts Using ChatGPT
- Strategic Growth Planning
“Act as a growth strategist — what are the top 5 ways I can double my insurance portfolio in the next 12 months as a broker in [city/town]?” - Niche Specialisation Explorer
“List 10 profitable insurance niches in [state or region] that are underserved and explain how I could start building authority in one.” - Competitor Analysis Prompt
“Help me compare (Our Broker)’s services to local brokers or direct insurers in [region] — what makes us stronger, and what objections should I prepare for?” - Weekly Broker Growth Review
“Guide me through a 10-minute weekly reflection to track my wins, challenges, client activity, and new lead opportunities.” - Quarterly Personal Brand Audit
“Audit my current personal brand as a broker — LinkedIn, website, email, and community presence — and suggest 3 improvements to increase visibility.” - Fast Policy Explainer Toolkit
“Create 5 short insurance ‘explainers’ I can reuse when talking to clients about key cover types like public liability, cyber, D&O, etc.” - Lead Source Discovery Prompt
“Where are my most valuable leads currently coming from — and how can I track, repeat, or scale those sources?” - Proposal Differentiation Prompt
“Help me write a cover note or pitch that explains how my insurance advice adds more value than simply comparing quotes.” - Local Authority Builder
“What 3 things could I do in my local community to be seen as the trusted expert in insurance — even by people who aren’t ready to buy yet?” - Client Lifetime Value Growth Prompt
“What small service enhancements or habits could I add to increase retention, referrals, and lifetime value from my existing client base?”
SET CHATGPT PROJECTS for Insurance Brokers
An Insurance Broker can use ChatGPT as a 24/7 personal assistant, marketing strategist, educator, and sales coach — ideal for speeding up admin tasks, creating marketing, preparing for meetings, and growing their local presence.
Below are specific ChatGPT use cases, task types, and prompts grouped by project category that our brokers can use on a daily, weekly, or monthly basis.
PROJECT IDEAS FOR INSURANCE BROKERS USING CHATGPT
With Suggested Prompts You Can Copy & Paste
- Marketing Campaigns & Content Projects
Project: Build a local marketing plan
Prompt:
“Act as my marketing assistant — create a 90-day local marketing plan to grow my insurance client base in [town/region], targeting [tradespeople/farmers/cafes/etc.].”
Project: Weekly social media content
Prompt:
“Create 5 weeks of social media posts (1 per week) for an insurance broker in [town] focused on [target industry]. Make it engaging and professional.”
Project: Monthly email newsletter
Prompt:
“Write a simple monthly email I can send to my clients — include one insurance tip, a local risk reminder, and a call to action to review their policy.”
- Client Communication & Relationship Building
Project: Client onboarding email pack
Prompt:
“Write a welcome email for new clients that explains my role as their insurance broker, what they can expect from me, and how I can help.”
Project: Client review prep
Prompt:
“Create a checklist of questions I should ask during a yearly insurance review meeting with a small business owner client in [industry].”
Project: Birthday & retention messages
Prompt:
“Write a friendly, professional birthday message I can send to clients. Keep it short and personal.”
- Referral & Lead Generation Projects
Project: Referral request campaign
Prompt:
“Write a polite, professional message I can send to happy clients asking for referrals to other business owners who might need insurance advice.”
Project: Partner outreach
Prompt:
“Write a short email introducing myself to a local accountant or real estate agent to suggest we refer clients to each other.”
Project: Build a lead magnet
Prompt:
“Create a one-page ‘Insurance Checklist for Tradies’ I can offer online or by email in exchange for a new lead’s contact details.”
- Sales Script & Objection Handling Projects
Project: Quote follow-up sequence
Prompt:
“Write 3 follow-up messages I can send after sending an insurance quote — keep them friendly and informative, and space them over a week.”
Project: Objection handling prep
Prompt:
“Give me clear answers to the most common objections I get when quoting insurance, like: ‘I already have a broker,’ ‘too expensive,’ or ‘I’ll think about it.’”
Project: New pitch script
Prompt:
“Write a short, confident phone script I can use to introduce myself as an insurance broker and offer a no-obligation review to a local business.”
- Time-Saving Admin Projects
Project: Email cleanup and reply help
Prompt:
“Rewrite this client email to sound clearer and more professional, but still warm and helpful.”
(Paste messy draft here)
Project: Policy explainer library
Prompt:
“Explain [public liability / cyber / farm / D&O] insurance in plain English for small business clients — under 150 words.”
Project: Claims guide or FAQ
Prompt:
“Create a step-by-step claims guide I can give to clients to help them prepare and understand the claims process.”
- Personal Development & Local Market Insights
Project: Personal growth plan
Prompt:
“Help me design a 30-day broker growth plan — I want to grow my confidence, improve my client service, and get more leads in [region].”
Project: Local industry trends report
Prompt:
“What’s happening in [farming / construction / hospitality] in [region] right now, and how might that affect insurance needs?”
Project: Build a niche focus
Prompt:
“Help me position myself as a specialist in [industry] insurance in [region] — suggest services, messaging, and ways to build authority.”
- Video & Presentation Projects
Project: Record a client-facing intro video
Prompt:
“Write a 60-second script I can record to introduce myself as a local insurance broker and explain how I help protect businesses.”
Project: Workshop for local businesses
Prompt:
“Help me plan a 30-minute workshop or info session for local business owners on understanding common insurance risks and how to protect themselves.”
CHATGPT GPTs for Insurance Brokers
GPTs a Broker Can Create to Improve Office Efficiency
- “The Renewal Reminder Assistant”
Purpose: Draft personalised renewal reminder emails and letters quickly.
Features:
- Auto-adjusts tone (casual or formal)
- Includes policy name, expiry date, and next steps
- Adds a tailored call to action
Example Use Prompt:
“Draft a renewal reminder email for a business package policy expiring next week for Sarah’s Café in Tamworth.”
- “Claims Conversation Coach”
Purpose: Help brokers or admin staff guide clients through the claims process with consistent messaging.
Features:
- Explains steps clearly
- Adjusts for different claim types (storm, motor, liability)
- Can draft templated claims assistance emails
Example Use Prompt:
“Write a phone script and follow-up email for a client making a storm damage claim on their farm policy.”
- “The Quote Chaser”
Purpose: Create automated, friendly follow-up messages for unconverted quotes.
Features:
- Customised sequences (1, 3, and 7 days post-quote)
- Professional but human tone
- Encourages questions or re-engagement
Example Use Prompt:
“Generate a 3-part follow-up message series for a client quoted for landlord insurance last Friday.”
- “Referral Booster Bot”
Purpose: Make asking for referrals easier and more systemised.
Features:
- Referral request messages tailored by client type
- Includes simple scripts for email, text, or print cards
- Can include optional client incentive language (if permitted)
Example Use Prompt:
“Write a short, polite message asking a happy café client for a referral I can text or email today.”
- “Document Draft Buddy”
Purpose: Quickly generate internal or client-facing documents.
Features:
- Templates for cover letters, schedules, SOAs, introductory packs
- Customised by insurer, policy type, and broker name
- Can include branded language or Insurance Broker disclaimers
Example Use Prompt:
“Create a new client welcome letter for a new retail shop policy in regional VIC.”
- “The Niche Explainer Engine”
Purpose: Write short, plain-English explanations of complex insurance concepts.
Features:
- Client-friendly tone
- Can adjust based on client type (tradie, retiree, business owner)
- Reuse in email, website, and social
Example Use Prompt:
“Explain cyber liability in simple terms for a dentist in country NSW. Under 150 words.”
- “Local Marketing Post Creator”
Purpose: Help the office maintain a consistent local social media or Google My Business presence.
Features:
- Social post ideas and drafts by industry, season, or event
- Can include emoji, hashtags, or image suggestions
Example Use Prompt:
“Write a Facebook post for (Our Broker/location) office about storm insurance awareness this summer.”
- “The Claims FAQ Generator”
Purpose: Build out custom FAQ sheets or answers for the office’s most common client queries.
Features:
- Editable answer templates
- Can be copied into your website or welcome packs
Example Use Prompt:
“What should I tell a client about the turnaround time for a commercial vehicle claim in Queensland?”
- “The Lead Magnet Builder”
Purpose: Create guides, checklists, or localised downloads to generate leads online.
Features:
- Output in list or brochure format
- Works for different industries or niches
Example Use Prompt:
“Create a one-page checklist of common insurance gaps for cafés and restaurants in rural Australia.”
- “Broker Productivity Coach”
Purpose: Help brokers stay focused and plan their week.
Features:
- Weekly review questions
- Daily planner output
- Suggests most important tasks
Example Use Prompt:
“Help me plan my week as a broker focused on trades clients — I want to grow, stay organised, and follow up leads.”
✳️ Bonus GPT Ideas for Support Staff
- “Receptionist Reply Helper” – drafts call-back or appointment confirmation emails
- “Appointment Reminder Text Writer” – generates SMS reminders for review meetings
- “Broker Notes Summariser” – turns messy call notes into clean summaries for CRM
- “Google Review Request Generator” – creates compliant review or feedback requests for post-claim follow-up (where allowed)
ChatGPT Do’s & Don’ts for Insurance Brokers & Teams
DO’s — Smart & Ethical Use of ChatGPT
- Do use ChatGPT as a time-saver
- Speed up repetitive tasks like writing emails, reminders, or FAQs
- Generate social media posts, quote follow-ups, or claims guides in seconds
- Do check all responses for accuracy
- Review and edit AI-generated content before using it
- Ensure insurance terms, product info, and advice are correct
- Do customise outputs for your audience
- Always adjust tone and language for the client’s knowledge level (e.g. tradie vs professional)
- Include the right policy name, client name, and contact info before sending
- Do use prompts that are specific and detailed
- Clear input = better output. E.g., “Write a friendly follow-up email for a business liability quote sent to a café in Bendigo”
- Provide context like client type, location, or tone
- Do treat ChatGPT like a digital assistant, not an insurance expert
- Use it to help write, explain, brainstorm, or organise — not to give final advice
- You’re the professional — it just helps you express it better
- Do protect client privacy
- Remove or anonymise names, policy numbers, or personal info in prompts
- Never paste sensitive or confidential data
- Do explore new use cases
- Try ChatGPT for weekly planning, training material, content ideas, or internal SOPs
- Ask it to roleplay a client objection or rewrite a tough message
- Do use it for professional development
- Learn faster: ask it to summarise product changes, industry trends, or insurance terms
- Use it to build scripts, pitch decks, or business growth plans
- Do follow compliance rules
- In Australia: avoid testimonial-style language or non-compliant marketing claims
- Always match TMDs and policy features from trusted insurer sources
- Do share great prompts across the team
- Create a shared ChatGPT prompt bank (Word doc or Notion) for admin and brokers
- Encourage each team member to build their own favourites list
DON’Ts — Risks to Avoid When Using ChatGPT
- Don’t copy and send without reviewing
- ChatGPT writes quickly — but it’s not always precise. Always read before sending.
- Don’t use ChatGPT to provide legal or financial advice
- It’s a writing tool, not a licensed professional. Stick to approved messaging and products.
- Don’t enter private client data
- No names, addresses, claim info, or personal identifiers in your prompt
- Use placeholders like [Client Name] or [Policy Number] if needed
- Don’t rely on it for product-specific policy wording
- Always refer to the insurer’s PDS, schedule, or TMD when explaining features or coverage
- Don’t let it replace human service
- Clients trust you, not a chatbot. Use AI to support conversations, not replace them.
- Don’t use it to invent facts or benefits
- Never let it “guess” about cover or limits — always verify against real documents
- Don’t write testimonials or unverifiable claims
- Avoid phrases like “Australia’s best insurance” or fake review-style content (against AHPRA/TGA and NIBA rules)
- Don’t post AI-generated content without branding or editing
- Tidy up, personalise, and brand your social posts and blogs to reflect our Broker’s voice
- Don’t ask it to write something you wouldn’t say to a client in person
- If it sounds too slick, salesy, or vague — rewrite it in your tone
- Don’t assume all team members know how to use it well
- Train your team. Share best practices, approved prompts, and review habits
Top 20 ChatGPT Prompts for Brokers
MARKETING & VISIBILITY
1.“Write a LinkedIn post explaining why [industry] businesses in [town/region] need better insurance coverage — position me as a local expert.”
2.“Give me 10 social media post ideas I can use to promote Our Broker’s services for tradies and small business owners in [region].”
3.“Create a one-page checklist I can share with local business owners titled ‘Are You Underinsured?’”
4.“Write a short Facebook post promoting storm season insurance checks for homes and businesses in [town].”
5.“Suggest 3 marketing campaign ideas I could run this quarter to attract more [farmers/café owners/builders] in [region].”
CLIENT COMMUNICATION
6.“Write a welcome email I can send to a new client explaining my role as their Insurance broker and what to expect from me.”
7.“Create a 3-step email follow-up sequence for a quote I’ve sent to a small business owner who hasn’t responded yet.”
8.“Write a clear, friendly email explaining why this year’s premium has increased and how the client is still getting strong value.”
9.“Help me write a professional birthday message I can send to clients — warm and personal.”
10.“Explain public liability insurance in simple language for a new café owner — under 150 words.”
SALES & REFERRALS
11.“Help me create a referral request message I can send to happy clients or local partners — keep it short and polite.”
12.“Write a script I can use when calling potential clients in [industry] to offer a no-obligation insurance review.”
13.“What are the top objections I might hear when quoting business insurance — and how can I confidently respond to each?”
14.“Write a friendly SMS I can send reminding a client that their renewal is due next week and I’m here to help.”
15.“Suggest 3 simple offers or value-adds I can use to encourage client referrals (compliant with Broker policies).”
OFFICE EFFICIENCY & ADMIN
16.“Rewrite this email to make it sound more professional, clear, and helpful — keep it friendly.”
(Paste email)
17.“Create a 10-minute checklist I can use during client policy reviews to ensure I don’t miss key exposures or changes.”
18.“Help me write a short internal SOP for handling incoming claims calls — include tone, steps, and escalation triggers.”
19.“Design a weekly planner for me to grow my insurance business — include client follow-ups, marketing, and local outreach.”
20.“Act as my productivity coach — what should I prioritise this week as a broker looking to grow my client base in [location]?”
