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Best AI Uses for Small Business

THINGS YOU CAN DO WITH AI – Best AI Uses for Small Business

Here are some ways you can use AI in your Business – load your information and create a custom  prompts to create better  strategy, plans, processes and systems for your small business.

WHAT AI CAN DO

Here are just some things that AI can help with …

  • Content Creation – Creating lots of quality Content and Articles
  • Strategy –  Tactics and Strategic Advice about anything you want to know
  • Strategy & Business Planning  
  • Innovation – generating Ideas and being Creative
  • Marketing – like marketing plans, images and videos
  • Sales – like sales plans, personas, scripts and training
  • Customer Service – Service Agents, Scripts and Training of Staff
  • Recruiting – Strategy, Ads, Assessments, Roleplays, Analysis of Resumes 
  • Leadership Development – Roleplay and Coach, Ask for advice from an AI mentor
  • Operations – improve efficiency, better maintenance (pdf Manuals)
  • Financial – Analysis of Data
  • Systemising Your Business – creating checklists and workflows
  • Robotics

PERSONAL LIFE USES OF AI – How AI can help you personally

  • Life Coaching – a Personal Companion to talk with
  • Career Coaching – Advice about work
  • Relationship Coaching
  • Time Management / diary management
  • Energy, fitness and health management
  • Focussing your attention / ideation & creativity
  • Money & Resources management
  • Skills development – hobbies, learning, coding

PERSONAL CLARITY

  • YOUR PERSONAL VISION – What Does Success Look Like?
  • YOUR PERSONAL VALUES – What’s important to you?
  • YOUR IDENTITY & BELIEFS – “I Am” Statements
  • YOUR PERSONAL GOALS & YOUR BUCKET LIST ACTIVITIES

USE AI TO CREATE & IMPROVE YOUR BUSINESS SYSTEMS

ABOUT OUR COMPANY

  • PURPOSE – Why we do it
  • PEOPLE – Who we are
  • PLAN – What we do
  • PROCESSES – How we do it
  • POSSIBILITIES – Opportunities
  • PROBLEMS – Issues and Concerns
  • PERFORMANCE – KPI expectations
  • PAYOFF – Bonuses and benefits

CLEAR DIRECTION –

  • COMPANY VALUES / CULTURE / PHILOSOPHY Statements – What’s really important to us?
  • COMPANY VISION STATEMENT & MISSION STATEMENT
  • STAKEHOLDERS – Clear Identification of all STAKEHOLDERS & their interests
  • S.W.O.T. ANALYSIS – Strengths, Weaknesses, Threats & Opportunities
  • P.E.S.T. ANALYSIS Completed (Political, Environmental, Social, Technological)
  • COMPETITOR ANALYSIS – Current & Potential new competitors/threats
  • TARGET MARKET – Ideal Customer Profile / Avatar
  • CORE STRENGTHS (Niches) – The Hedgehog Principle – What one thing do we do well?
  • BUSINESS PLAN – Business Strategies are Clear (One Page Business Plan SUMMARY)
  • FINANCIAL PLAN & OBJECTIVES – Budget, Actuals, CPC Comparisons, Cashflow
  • ANNUAL GOALS & 90 DAY ACTION PLANS

MARKETING CLARITY

  • MARKETING PLAN & CONTENT PLAN
  • BRANDING & POSITIONING STATEMENT
  • DESIGN STYLE GUIDE – Logos, Colours, Pics, Videos, Examples of past work

PEOPLE & H.R. HUMAN RESOURCES 

  • OUR ORGANISATIONAL CHART – names and Pics
  • ROLES & RESPONSIBILITIES – Individual Position & Person Descriptions
  • A COURTESY SYSTEM in place
  • COMMUNICATION – MEETINGS / RHYTHM – regular structured meetings / comms
  • REMUNERATION PLANS & INCENTIVE PROGRAMS

STAFF RITMO – Recruitment, Induction, Training, Motivation & Objectives

  • RECRUITMENT & INDUCTION PROGAM & CHECKLISTS
  • TRAINING PROGRAM – Competency & Confidence
  • HOUSE RULES – clear set of HR Policies & Procedures
  • CLEAR EXPECTATIONS & PROCESSES – Checklists
  • SOPP – Standard Operating Policies & Procedures
  • TECH STACK – Website, Accounting, Stock/Diary, Project Management, Portals
  • COACHING & SUPERVISION TOOLS – feedback and samples
  • CX AUDIT – Customer Experience FLOW – First, Last, Ouch & Wow experiences
  • FAQs & FADQs lists, To Do & Don’t Do Lists, Scripts & Talk Tracks, Objections Plan

COUNTING & MEASUREMENT

  • KEY METRICS have been established – Which things to measure regularly
  • KPIs, OKRs & KRAs – MEASUREMENT & FEEDBACK SYSTEMS in place
  • ADVISOR MEETINGS & REPORTING – Regular Meetings with Accountant etc

ENVIRONMENTAL

  • WORKING ENVIRONMENT – WHS/OHS issues, Built Environment audits
  • EQUIPMENT & TOOLS – Technology & Software up to date
  • SUSTAINABILITY AUDITS – TBL Triple Bottom Line

RISK MANAGEMENT

  • SCENARIO PLANNING – Robbery, Theft, Backup, Disaster (hurricane, flood, fire)
  • SURROUNDINGS & SUPPORT – Risk Analysis – Security – power, pics, helpers, Family
  • OFFICE SET UPS – Connection, Mobile phone, computer, other equipment
  • TECH RISKS – Cybersecurity and Data Loss
  • THEFT & LOSS OF STOCK / I.P.

BUSINESS IMPROVEMENTS you can expect with AI

  • Sales Growth – Increase your sales & market share, sales Skills
  • Conversion Improvement – Improve client conversion & sales efficiency
  • Enquiry Handling and Lead Generation – Better enquiry handling processes 
  • Lead Generation – position yourself to be found in AI Searches
  • Customer Nurturing – Improve customer nurture sequences – funnel & automation design
  • Website – Improve website – SEO  google & bing ranking
  • Content – Improve content quality – pages/posts
  • HR Processes – Improve processes and team effectiveness
  • Innovations and research – New innovations and techniques
  • Analysis and Planning – Better strategic and financial analysis and planning
  • Visuals – making great pictures and videos
  • Systems – Improved Systems, Checklists and Processes
  • Coding – ChatGPT can also write and debug code – HTML, CSS, Python

SALES GROWTH WITH AI – Use an AI Tool like ChatGPT to help create

  • Sales scripts & Practice
  • Objection handling phrases
  • How to ask for referrals Guide
  • How to ask for reviews Guide
  • How to take better Photos Guide (before and after photos)
  • Design Better email templates
  • Collate Top sales tips and best salespeople
  • Credentialling and Bios – Why choose us
  • Know your Services and Products – reasons Why
  • Writing better email responses / pitch
  • Create sales guides for different services and products – why what how whatif faqs combos
  • Analyse your Inbound Recorded Calls
  • Analyse Presentation Videos
  • Develop your Reasons Why customers should choose you
  • Develop your Follow Ups, scripts, templates, graphics
  • Better Email Templates / Responses
  • AI Sales Rep Tools
  • ROLEPLAYS – Sales Conversation Roleplays with AI prospects – ChatGPT
  • Sales Coaching and Feedback (Act As)

IMPROVE YOUR MARKETING WITH AI – Use AI to help create

  • Marketing Strategy creation
  • SWOT Analysis
  • Develop your target Personas
  • Create a Customer Personas Deck – GAMMA
  • Develop your target 20 locations
  • Branding tools – values, logo, colours, words, tone, reviews, visuals, social hashtags
  • Analyse your competitors
  • Value Proposition
  • Website Analysis
  • Content Creation & Rewriting
  • Image Creation
  • Video Creation
  • GPT loaded with your company information
  • AI ChatBots – trained
  • AI Customer Service Agents
  • Call Analysis & Coaching
  • Improvements to Site Visits and Quoting
  • Marketing Data Analysis & Insights
  • Social Media Marketing
  • Identify your best keywords
  • Make Hashtag lists for Social and Tik Tok
  • WordPress website page rewriting
  • E-news Design Marketing Campaign Ideas
  • Create Infographics from Blogs
  • Youtube SEO Analysis
  • Keyword Analysis / Clustering
  • New ARTWORK examples – Midjourney etc
  • Build an AI CHATBOT – Ask Questions
  • Write a Book, Ebook, Outline
  • Backlinking Analysis for Google Search

STAFFING / HR SYSTEMS with AI

  • Organisational Chart
  • Job Roles Defined – Job Descriptions
  • Job Postings – Best Ads and Platforms
  • Recruitment Ideas – Agencies, Social, Better Ads
  • Selection Ideas – Questions to Ask, Candidate Testing, Reference Checks
  • Induction and Onboarding Checklists
  • Training Programs – Online Training Resources
  • Payroll Services & Employee Benefits
  • Employee Handbook
  • Workplace Policies
  • Legal Resources
  • Industry Regulations & Compliance
  • Performance Management– Appraisal Templates, KPIs. Feedback and Development
  • Conflict Resolution / Termination
  • Employee Engagement Methods / Teambuilding and Culture
  • Bonus & Incentives Design
  • Equity Options (Skin the Game)

IMPROVE YOUR BUSINESS STRATEGY

  • Diagnostic Questionnaire
  • Business Strategy Plan
  • Product Analysis
  • Create your Values and Vision

IMPROVE YOUR WORKFLOW

  • Map your Client Journey
  • Workflow Mapping
  • Get more reviews
  • Do better follow-ups
  • Create your FAQs
  • Develop Resources pages

WEBSITE IMPROVEMENT & SEO

  • Website improvement ideas
  • SEO improvement analysis and ideas
  • SEM Adwords
  • Best Blog Ideas list and Outlines Workflow
  • Best landing page Design
  • Metadescription Analysis
  • Online Reviews Analysis – GPT?
  • Homepage Analyser and Checklist – GPT?
  • WP website Automated SEO – Alli.AI
  • Website CRO Ideas

LOCAL SEO

  • Target Local Postcodes and Suburbs – GPT?
  • Find Local Alliances and Contacts

SOCIAL MEDIA USES

  • Social Media Competitor Analysis
  • Linked In Promotion – Taplio AI

VIDEOS & YOUTUBE

  • Create more videos and write scripts
  • Improve Youtube SEO

OTHER AI PROJECTS AND PROBLEMS TO SOLVE

  • Record and analyse phone calls and transcripts – tools?, recorded calls?
  • Improve Readability of WordPress pages – best tips, tools ? 
  • Improve Ranking of WordPress pages – refreshing / add or update
  • Get more Google Featured snippets and PAA listings on your website
  • Add AI Bots to your website like Robofy AI or Enquiry Bot
  • Add Flowcharts to the website (client journey)
  • Making infographics and charts for pages (midjourney – bing image create)
  • Create Scroll stopping Images on Social Media
  • Develop Video Scripts
  • Making E-books
  • Making Microsites on URL domain names
  • Create better video and audio content
  • Website scraping – then AHPRA rule analysis – find these breaches
  • Personalisation – enquiries, proposals, emails
  • Make powerpoints (Gamma.ai or Tome)
  • Analyse other websites for ideas, problems
  • Making fb ads / Google Ads / Tik Tok Ads
  • THEN CREATE A SOP or LOOM for these

About David, Michelle & Brooklyn Staughton

David, Michelle, and Brooklyn Staughton can help you grow your Sales & Service levels and improve your Teamwork.

Specialist Practice Excellence - Brooklyn and David Staughton
David Staughton & Brooklyn Staughton
  • David Staughton is an award-winning conference speaker, business consultant and mentor.
  • Michelle and Brooklyn Staughton are conference speakers and skilled Trainers of Front Desk Staff and Teams.

About Dave

David “Big Dave” Staughton is an Award-winning Certified Speaking Professional (CSP) with over 20 years of professional speaking & consulting experience. He is a past board member of Professional Speakers Australia and a past advisor to a large Australian speakers bureau and online speakers website. As an experienced International Keynote Speaker, he has presented to over 800 Audiences in 12 Countries.

David’s most popular SPEAKING TOPICS cover  AI, Growth Strategy, Teamwork, Service & Sales improvement – overcoming sales slumps and seasonality for small businesses and plastic surgeons.

He is also a successful serial entrepreneur and an expert on Growing Small Businesses in Turbulent Times

Dave offers:

    • Conference Speaking- Keynotes, Breakouts & Workshops
    • Master of Ceremonies for Conferences and Events
    • Team Training Workshops and Webinars
    • Growth Consulting to Plastic Surgeons around the World

More Resources

  • Read Blogs for Small Business
  • Read Blogs for Event Organisers
  • Visit SpeakerAdvisor.com.au for Conference Organisers and Speakers
  • Visit SpecialistPracticeExcellence.com.au for Surgeons & Specialist Medical Practices
  • Visit BigHat.com.au for Hospitality Industry – Venues and Clubs

You can also download Dave’s FREE Business E-Books here.

If you would like to read more BLOGS for growing your business please sign up to the e-newsletter or connect on LINKEDIN or FACEBOOK

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  • Would you like to discuss your plans for an upcoming conference or event?
  • If you have an issue or question about a conference or training for your business – please contact Dave
  • Book a “1 on 1” Session with Dave for an Online Meeting about your Business or upcoming Conference

If you would like a chat or have any suggestions for this website please call or SMS David on +61408375100 or contact us

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Contact David

PO Box 1050, North Caulfield,
Melbourne, Victoria, Australia  3161
Email: david@davidstaughton.com.au

Phone:  +61408375100

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