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AI Uses for Small Business

USEFUL AI PROJECTS – WORK OUT HOW TO DO THESE TASKS WITH AI

Here are some ways you can use AI in your Business – find custom ChatGPT4 prompts to

USING AI TO HELP GET THINGS DONE

Here are just some things that AI can help with …

  • Content Creation – Creating lots of quality Content and Articles
  • Strategy –  Tactics and Strategic Advice about anything you want to know
  • Strategy & Business Planning  
  • Innovation – generating Ideas and being Creative
  • Marketing – like marketing plans, images and videos
  • Sales – like sales plans, personas, scripts and training
  • Customer Service – Service Agents, Scripts and Training of Staff
  • Recruiting – Strategy, Ads, Assessments, Roleplays, Analysis of Resumes 
  • Leadership Development – Roleplay and Coach, Ask for advice from an AI mentor
  • Operations – improve efficiency, better maintenance (pdf Manuals)
  • Financial – Analysis of Data
  • Systemising Your Business – creating checklists and workflows
  • Robotics

PERSONAL LIFE USES OF AI – How AI can help you personally

  • Life Coaching – a Personal Companion to talk with
  • Career Coaching – Advice about work
  • Relationship Coaching
  • Time Management / diary management
  • Energy, fitness and health management
  • Focussing your attention / ideation & creativity
  • Money & Resources management
  • Skills development – hobbies, learning, coding

BUSINESS IMPROVEMENTS you can expect with AI

  • Sales Growth – Increase your sales & market share, sales Skills
  • Conversion Improvement – Improve client conversion & sales efficiency
  • Enquiry Handling and Lead Generation – Better enquiry handling processes 
  • Lead Generation – position yourself to be found in AI Searches
  • Customer Nurturing – Improve customer nurture sequences – funnel & automation design
  • Website – Improve website – SEO  google & bing ranking
  • Content – Improve content quality – pages/posts
  • HR Processes – Improve processes and team effectiveness
  • Innovations and research – New innovations and techniques
  • Analysis and Planning – Better strategic and financial analysis and planning
  • Visuals – making great pictures and videos
  • Systems – Improved Systems, Checklists and Processes
  • Coding – ChatGPT can also write and debug code – HTML, CSS, Python

GROW YOUR SALES WITH AI – Use an AI Tool like ChatGPT to help create

  • Sales scripts & Practice
  • Objection handling phrases
  • How to ask for referrals Guide
  • How to ask for reviews Guide
  • How to take better Photos Guide (before and after photos)
  • Design Better email templates
  • Collate Top sales tips and best salespeople
  • Credentialling and Bios – Why choose us
  • Know your Services and Products – reasons Why
  • Writing better email responses / pitch
  • Create sales guides for different services and products – why what how whatif faqs combos
  • Analyse your Inbound Recorded Calls
  • Analyse Presentation Videos
  • Develop your Reasons Why customers should choose you
  • Develop your Follow Ups, scripts, templates, graphics
  • Better Email Templates / Responses
  • AI Sales Rep Tools
  • ROLEPLAYS – Sales Conversation Roleplays with AI prospects – ChatGPT
  • Sales Coaching and Feedback (Act As)

IMPROVE YOUR MARKETING WITH AI – Use AI to help create

  • Marketing Strategy creation
  • SWOT Analysis
  • Develop your target Personas
  • Create a Customer Personas Deck – GAMMA
  • Develop your target 20 locations
  • Branding tools – values, logo, colours, words, tone, reviews, visuals, social hashtags
  • Analyse your competitors
  • Value Proposition
  • Website Analysis
  • Content Creation & Rewriting
  • Image Creation
  • Video Creation
  • GPT loaded with your company information
  • AI ChatBots – trained
  • AI Customer Service Agents
  • Call Analysis & Coaching
  • Improvements to Site Visits and Quoting
  • Marketing Data Analysis & Insights
  • Social Media Marketing
  • Identify your best keywords
  • Make Hashtag lists for Social and Tik Tok
  • WordPress website page rewriting
  • E-news Design Marketing Campaign Ideas
  • Create Infographics from Blogs
  • Youtube SEO Analysis
  • Keyword Analysis / Clustering
  • New ARTWORK examples – Midjourney etc
  • Build an AI CHATBOT – Ask Questions
  • Write a Book, Ebook, Outline
  • Backlinking Analysis for Google Search

STAFFING / HR SYSTEMS with AI

  • Organisational Chart
  • Job Roles Defined – Job Descriptions
  • Job Postings – Best Ads and Platforms
  • Recruitment Ideas – Agencies, Social, Better Ads
  • Selection Ideas – Questions to Ask, Candidate Testing, Reference Checks
  • Induction and Onboarding Checklists
  • Training Programs – Online Training Resources
  • Payroll Services & Employee Benefits
  • Employee Handbook
  • Workplace Policies
  • Legal Resources
  • Industry Regulations & Compliance
  • Performance Management– Appraisal Templates, KPIs. Feedback and Development
  • Conflict Resolution / Termination
  • Employee Engagement Methods / Teambuilding and Culture
  • Bonus & Incentives Design
  • Equity Options (Skin the Game)

IMPROVE YOUR BUSINESS STRATEGY

  • Diagnostic Questionnaire
  • Business Strategy Plan
  • Product Analysis
  • Create your Values and Vision

IMPROVE YOUR WORKFLOW

  • Map your Client Journey
  • Workflow Mapping
  • Get more reviews
  • Do better followups
  • Create your FAQs
  • Develop Resources pages

WEBSITE IMPROVEMENT & SEO

  • Website improvement ideas
  • SEO improvement analysis and ideas
  • SEM Adwords
  • Best Blog Ideas list and Outlines Workflow
  • Best landing page Design
  • Metadescription Analysis
  • Online Reviews Analysis – GPT?
  • Homepage Analyser and Checklist – GPT?
  • WP website Automated SEO – Alli.AI
  • Website CRO Ideas

LOCAL SEO

  • Target Local Postcodes and Suburbs – GPT?
  • Find Local Alliances and Contacts

SOCIAL MEDIA USES

  • Social Media Competitor Analysis
  • Linked In Promotion – Taplio AI

VIDEOS & YOUTUBE

  • Create more videos and write scripts
  • Improve Youtube SEO

OTHER AI PROJECTS AND PROBLEMS TO SOLVE

  • Record and analyse phone calls and transcripts – tools?, recorded calls?
  • Improve Readability of WordPress pages – best tips, tools ? 
  • Improve Ranking of WordPress pages – refreshing / add or update
  • Get more Google Featured snippets and PAA listings on your website
  • Add AI Bots to your website like Robofy AI or Enquiry Bot
  • Add Flowcharts to the website (client journey)
  • Making infographics and charts for pages (midjourney – bing image create)
  • Create Scroll stopping Images on Social Media
  • Develop Video Scripts
  • Making E-books
  • Making Microsites on URL domain names
  • Create better video and audio content
  • Website scraping – then AHPRA rule analysis – find these breaches
  • Personalisation – enquiries, proposals, emails
  • Make powerpoints (Gamma.ai or Tome)
  • Analyse other websites for ideas, problems
  • Making fb ads / Google Ads / Tik Tok Ads
  • THEN CREATE A SOP or LOOM for these

USE AI TO CREATE & IMPROVE YOUR BUSINESS SYSTEMS

ABOUT OUR COMPANY

  • PURPOSE – Why we do it
  • PEOPLE – Who we are
  • PLAN – What we do
  • PROCESSES – How we do it
  • POSSIBILITIES – Opportunities
  • PROBLEMS – Issues and Concerns
  • PERFORMANCE – KPI expectations
  • PAYOFF – Bonuses and benefits

OUR CLEAR DIRECTION

  • VALUES – What’s really important to us?
  • VISION STATEMENT & MISSION STATEMENT
  • W.O.T. ANALYSIS
  • STAKEHOLDERS – Clear Identification of all STAKEHOLDERS
  • COMPETITOR ANALYSIS
  • TARGET MARKET
  • CORE STRENGTHS (Niches) – The Hedgehog Principle – What one thing do we do well?
  • A BUSINESS PLAN – Business Strategies are Clear
  • FINANCIAL OBJECTIVES – Budget, Actuals, CPC Comparisons

HUMAN RESOURCES

  • OUR ORGANISATIONAL CHART – names and Pics
  • OUR ROLES & RESPONSIBILITIES – Individual Position & Person Descriptions
  • OUR CULTURE STATEMENT – Our Philosophy
  • A COURTESY SYSTEM in place
  • PRODUCTIVITY & EFFICIENCY – meetings are meaningful, motivational and minute-wise
  • HOUSE RULES – clear set of HR Policies & Procedures
  • RECRUITMENT STRATEGIES & REMUNERATION PLANS
  • INDUCTION PROGRAM

STAFF INDUCTION CHECKLIST

  • VISIT & READ OUR COMPANY WEBSITE
  • STYLE GUIDE – Logos, Colours, Pics, Videos, Examples of past work
  • CLEAR EXPECTATIONS & PROCESSES – Checklists
  • SUPERVISION TOOLS – feedback and samples
  • FAQs & FADQs lists

COUNTING & MEASUREMENT

  • KEY METRICS have been established – Which things to measure regularly
  • KPIs & KRAs – MEASUREMENT & FEEDBACK SYSTEMS in place
  • FINANCIAL REPORTING – Regular Meetings

ENVIRONMENTAL

  • WORKING ENVIRONMENT – OHS issues, Built Environment audits
  • EQUIPMENT & TOOLS – Technology & Software up to date
  • COMPETITIVE ENVIRONMENT – New Competitors/Threats regularly assessed
  • P.E.S.T. ANALYSIS Completed (political, environmental, Social, Technological)

OUTSOURCED STAFF CHECKLIST

  • SURROUNDINGS & SUPPORT – Risk Analysis – Security – power, pics, helpers, Family
  • OFFICE SET UP – Connection, Mobile phone, computer, other equipment
  • TOOLS – Preferred Software programs – Mac or PC? Graphics, Office, Skype etc CLOUD
  • REFERENCES – Past work, Past employers
  • SCENARIO PLANNING – Robbery, Theft, Backup, Disaster (hurricane, flood, fire)

ABOUT David Staughton & Brooklyn Staughton

Brooklyn and David Staughton can help you grow your Sales & Service levels and Improve your Teamwork.

Specialist Practice Excellence

  • Brooklyn Staughton is a conference speaker and skilled Trainer of Front Desk Staff and Teams.
  • David Staughton is a conference speaker, business consultant and mentor.

About Dave

David “Big Dave” Staughton is an Award-winning Certified Speaking Professional (CSP) with over 15 years of professional speaking & consulting experience. He is a past board member of Professional Speakers Australia and a past advisor to a large Australian speakers bureau and online speakers website. As an experienced International Keynote Speaker he has presented to over 750 Audiences in 10 Countries.

David’s most popular SPEAKING TOPICS cover  Growth Strategy, Teamwork, Service & Sales improvement – seasonality and sales slumps

He is also a successful serial entrepreneur and an expert on Growing Small Businesses in Turbulent Times

Dave offers….

    • Conference Speaking- Keynotes, Breakouts & Workshops
    • Master of Ceremonies for Conferences and Events
    • Team Training Workshops and Webinars

If you would like to read more NEW BLOGS for growing your business or more information about the speaking & conference industry please sign up to the e-newsletter or connect with me here on LINKEDIN or FACEBOOK

More Resources

  • Read BLOGS for SMALL BUSINESS
  • Read BLOGS for CONFERENCE ORGANISERS
  • Visit SpeakerAdvisor.com.au for Conference Organisers and Speakers
  • Visit SpecialistPracticeExcellence.com.au for Surgeons & Specialist Medical Practices
  • Visit BigHat.com.au for Hospitality Industry – Venues and Clubs

You can also download some of Dave’s FREE E-BOOKS available here.

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NEXT STEPS

  • Would you like to discuss your plans for an upcoming conference or event?
  • If you have an issue or question about a conference or training for your business please contact Dave
  • Book a “1 on 1” Session with Dave for an Online Meeting about your Business, Website or upcoming Conference

If you would like a chat or have any suggestions for this website please call or SMS David on +61408375100 or contact us

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Melbourne, Victoria, Australia  3161
Email: david@davidstaughton.com.au

Mobile Phone:  +61408375100

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