Use short Videos to promote your conference – Get your speakers to make several short promo videos for the conference and send them out to promote the event. If you can do a site inspection make sure you make a few small videos to promote all the features of the venue, location and region – food, fun, and amazing facilities. Send out links to the videos uploaded on Youtube or Vimeo.
Caution! – Amateur hour can ruin your conference. Hungry sponsors want more back for their buck in these turbulent times. Let your Professional MC or Facilitator interview your sponsors on the couch on stage rather than let them present and turn your conference into a boring flog-a-thon. Internal speakers can also make or break your event – get your internal presenters some helpful coaching and make sure you see their slide deck well before the event. Look up the “TED commandments for speakers” for some great tips for newbies – more pics and less text!
Go High Tech and find a volunteer Tech Team – Most older conference attendees have a smartphone but don’t really know how to use one. Organise some younger attendees and get them to show others how to use some simple Apps – Twitter, Facebook, Linked-In, Trip-It. Give them Tech Team badges & T-shirts and allocate a table for a tech help desk. Have a few phone chargers on hand too. Add a spectacular spot for photo opportunities with a big conference sign or a Celebrity/Speaker photo spot and you’ll have loads of attendees snapping pics and promoting your event online. Video and Photo sharing can also be useful.
Harness Star Power for Wow factor – If you really want to grow your conference, build your brand and get more attendees – consider catching a Super Star. Big name speakers attract media attention, social media mentions and get your key messages out. There are several smart and innovative ways you can afford a big name speaker like running a special VIP-only event like a luncheon, finding a willing sponsor or even satellite feed. Talk to your ICMI consultant to find out how.
Free Gift Inside! – Attendees love anything for free and most Professional Speakers will happily offer prizes, a useful E-Book or a follow-up Webinar to help implement their inspiring ideas. Ask your speakers for some prizes, giveaways and extra goodies and see what you can get. We have a garage full! ☺