Using Graphics & Visual Aids to Develop Better Business Strategy

Graphic facilitation and graphic recording are great techniques to engage groups in the business modelling process. I couldn’t draw to save myself yet have been a big fan of visual graphics since doing a graphical facilitation and drawing course with Donna Mc George of PEP ( She introduced me to the work of David Sibbet, Grove International in the US ( ) – strongly recommended templates and tools) and the IVFP

Visual Meetings – How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity

The book contains a huge range of eye-popping visual tools that you can print out or draw to really energise your retreats and meetings.

When people work visually they have better ideas, make better decisions and are more committed to producing better results. The visual outputs from planning events become great co-created artefacts for the team and assist later implementation.

I have been using visual planning with CEOs and execs now for many years and am always surprised how my scribbles and drawings become the basis for executive group discussions and problem solving. A picture is truly worth a thousand words.

business model

Two other visual solution books I would recommend are:

The back of the Napkin by Dan Roam – all about solving problems and selling ideas with pictures. Teaches you a whole new way of thinking in a few hours.

Gamestorming – A playbook for Innovators, Rulebreakers and Changemakers by Dave Gray et al

Contains 80 games to help you break down the barriers, communicate better and generate new ideas, insights and strategies.

This book has a range of tools and techniques for encouraging group engagement, innovation and creativity.

Get better results from shorter meetings, more communication and collaboration happening.

Implementation is everything if you want to be known for results! – have a read of Dan Heath’s book called Switch – How to change when change is hard. Dan uses some techniques similar to lean manufacturing to get things done. Try the 5 steps to successful change:

  1. Start with small changes
  2. Repetition gets results!
  3. Celebrate ANY Improvement
  4. Use Planning not Willpower
  5. Commit to others & get Help!

Develop 12 week Celebration Cycles (lean thinking) because it takes 6 to 8 weeks to change a habit!

Another book on Business Models has a different yet useful approach – “Seizing the White Space”- Business Model Innovation for Growth and Renewal -a book by Mark Johnson, published by Harvard Business Press.

Find out more about using Visual Business Strategy at your next Strategy Retreat  contact David Staughton today

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