How to Make the MOST of any Keynote Speaker you Hire for Your Conference

Ideas for Turning Inspiration into Implementation by Repeating the Key Messages

How To Make the Most of Any Specialist

Professional Keynote Speakers and Presenters are known for inspiring audiences and making a significant and memorable impact at conferences and events. If you want their key messages to be implemented – you’ll need a lot more repetition and reinforcement – which can be done in a number of different innovative ways. It is just like getting fit – going to the gym once just doesn’t cut it. Memorable stories and messages that stick need to be repeated and repeated and repeated to be embedded. Simple stuff sticks and repetition gets results.

Speakers call it “The rule of 26” – in a typical audience about 4% of the attendees will take action after hearing the ideas presented once. If you want nearly all of your attendees to get the message then you need to tell them up to 26 times in multiple different ways. Repeatedly hearing the stories, mantras and catch phrases until they stick.

Here are some of the ways that speakers and specialists can provide more ways to implement and repeat their content.

Here is a List of the Many Extras You Can Get from Speakers and Specialists That You Hire for Conference and Events

Highest Value OffersHow To Make the Most of Any Specialist - Selling the Backend

  • Post-event Organised trips & study tours – Europe, UK, Africa.
  • Attending a Retreat or Getaways in Asia, Thailand or regional Australia
  • Content for Online courses like kajabi or thinkific
  • Subscriptions to a Memberships site
  • Web-related services and technology consulting
  • Member-only Retreats
  • Training Materials or Consulting
  • Story telling Forums
  • Personal referrals to other professionals
  • Parent Trips/Teaching
  • Mastermind groups
  • Licensed products or Licensed IP

Mid Value Offers

  • Followup Webinars
  • Selling products before and afterHow To Make the Most of Any Specialist - Selling the Backend
  • Onsite Service Audit/Consulting
  • Masterclass
  • Industry specific blogs
  • Group Mentoring
  • Facilitate MC and Breakouts
  • Other Consulting or Coaching
  • Online training
  • Writing customised books
  • Pre or Post Surveying e.g. 360 degrees survey
  • A Resources tool kit
  • Making Customised Videos
  • Lecturing or a sponsored roadshow
  • Training Courses
  • Design and use Assessment tools

Lowest Value OfferHow To Make the Most of Any Specialist - Selling the Backend

  • Blogs and Blogging
  • Articles for your newsletter or journal
  •  “White Label” Products for internal use
  • A Paid Newsletter
  • Paid Articles
  • Online Videos
  • DVDs
  • Offering Books & E-Books
  • A USB full of E-Books etc
  • Videos to promote the upcoming event

For more ideas of making the most of your next conference or meeting, contact Award Winning Melbourne Conference Speaker Dave Staughton on (03) 9525 8515

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